MY PASSION FOR LIFE IS EXPRESSED THROUGH DESIGN
Below is a collection of design elements that were part of the process of a re-branding campaign for First Solar. This process included researching the company's strengths and weakness with a SWOT analysis. By using the data collected, a development process brought a style guide that has transitioned into the deliverables that are shown below.
Stationery
Stationery still needs to be a big part of the re-branding process for a company to be taken seriously. It is a personal statement.
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Website
Websites are the hub or base of the digitally connected deliverables that are apart of the multimedia campaigns
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Social Media
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising.
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Guerilla Marketing
Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create social buzz.
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Print can also be interactive using QR codes that are scanned by mobile devices that direct the consumer to a web location desired.
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Logo Development
The logo examples below gives the client choices that would be a part of the style guide for certain application and deliverables.
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Mobile Applications
A mobile application is more then just an icon to use on a mobile device linked to a website. It needs to have a function, like an energy use monitor.
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Video Presentation
The video gives a short presentation of the process throughout the re-branding of First Solar
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Reborn Mood Board Motion
This was part of the re-branding of First Solar.
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Style Guide
The goal of the Style Guide for Development is to provide clear direction and ensure consistency in the design and development process.
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Info-Graphic Design
The info-graphic is another way of presenting the process that went into the re-branding the company First Solar "Caution large image"
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LET'S DO A PROJECT TOGETHER
Solutions to Challenges
Brand identity is more than changing a logo.
Let me help you find your uniqueness through the processes of research, development, and deliverables that are tailored towards your company.
